|
||||||||||||||
|
||||||||||||||
 |
 |
|||||||||||||
Biotechnology Project Marketing Plan
The Marketing Plan for this project has been divided into two parts as follows.
Domestic Marketing :
Out of the total production 40%
has been earmarked for sale in the Domestic market in India. This is because
of the fact that India has a huge domestic market which cannot be ignored.
The second reason is that like all the consumers worldwide, the consumers
in India have also realized the efficacy as well as the effectiveness
of Herbal \ Ayurvedic medicines
and are also increasingly gravitating towards this system of
medicines and cure. This is also because of the fact that it has been
repeatedly proved that this system of medicines and cure is much more
effective than the western system of medicines in curing various ailments
and diseases but WITHOUT ANY SIDE EFFECTS
whatsoever unlike the western system of medicines which has numerous side
effects for which further medicines have to be taken in most cases.
The Domestic Marketing set up would be as follows :
* State Wise Distributors :
Each State in India would be allocated to a State Distributor who would be responsible for the Sales, Sales Network, Distribution and Collection of money for that State. The Northern States, the Southern States, the Western States and the Eastern States, in that order of priority would be taken up for marketing our products. In lieu of the Deposit these State Distributors would be responsible for the promotion of sales in their States at their expense. This Sates specific promotional exercise by the State Distributors would be over and above the promotion and advertising undertaken by the Company on a Nationwide basis.
* Health Institutions and Hospital Chains :
Direct Marketing by the Company sales team would also be undertaken to target the large Private Hospitals and Hospital chains and large Health Institutions, including large Government Hospitals, the Central Government Health Scheme Hospitals, Health Centres and Dispensaries, the Hospitals, Health Centres and the Dispensaries of the Employees State Insurance Corporation as well as the Hospitals, Health Centres and the Dispensaries of each of the State Government Health Departments.
* Chemists :
The Chemists, which constitute a large part of the drug and medicine marketing network in India, will be targeted very aggressively directly also with very attractive discount and promotional schemes.
* Private Practicing Physicians and Doctors :
Private Practicing Doctors and Physicians would also be targeted directly by the Company Sales team jointly and in coordination with the other sales channels of the Company. This is because of the fact that this fraternity is a large prescribing authority for medicines and drugs. This is also because of the fact this fraternity has the power to influence the decision of the retail consumer as to what to buy or use for curing their various illnesses.
* Herbal Boutiques :
Company owned Herbal Boutiques would also be set up in the Metropolitan cities other select cities to sell products directly to the consumers in the first stage. In the second stage these herbal boutiques would be extended nationwide on a franchisee basis. The basic requirement for these franchisees would be to have a commercial shop area in a prominent shopping area or commercial center as also to have experience in the retail selling of goods in this industry. However, the Company would train all the staff at the franchisee outlets. All these Boutiques would be linked to a Medical Center of the Company and one of its offices where there will be a panel of doctors asking technical questions and answering specific queries of the customers on various diseases and ailments and advising on the medication to be taken which they will then buy from the Boutique. This service would be provided free of charge to all customers. The medicines \drugs would be made available in convenient dispenser packs also for the convenience of the customers.
* Door to Door Marketing :
The Company plans to rope in qualified individuals to market its products directly to households on a Door- to- Door basis to cater to the specific needs of the households. These individuals will be working for the Company on a commission basis. Initially 10,000 individuals would be employed for this kind of marketing in the Domestic Market. In this manner, the Company will also be able to play a significant role in the creation of employment for the educated unemployed youth of the Country and will also be able to fulfill its social obligation to some extent.