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MARKETING
PLANS
Biotechnology Project Marketing Plan
The Marketing Plan for this project has been divided into two parts as
follows.
International Marketing :
Out of the total production 60% has been earmarked for sale in the International market. This is because of the fact that most of the overseas consumers worldwide have realized the efficacy as well as the effectiveness of Herbal \ Ayurvedic medicines and are already switching towards this system of medicine and cure in a big way . This is also because of the fact that it has been repeatedly proved that this system of medicines and cure is much more effective than the western system of medicines in curing various ailments and diseases but WITHOUT ANY SIDE EFFECTS whatsoever unlike the western system of medicines which has numerous side effects for which further medicines have to be taken in most cases.
The International Marketing set up would be as follows :
* Country Wise Distributors :
Each Country would be allocated to a Country Distributor who would be responsible for the Sales, Sales Network, Distribution and Collection of money for that Country. The American continent countries ( both North and South America), the European countries, the Asian countries (besides India),and the countries in the other parts of the world, in that order of priority would be taken up for marketing our products. No deposit would be taken from these Country Distributors. In lieu of the Deposit, these Country Distributors would be responsible for the promotion of sales in their States at their expense. This Country specific promotional exercise by the Country Distributors would be over and above the promotion and advertising undertaken by the company on a Worldwide basis. The Coutry Distributors would also be responsible for obtaining the regulatory as well as the drug authority approvals from their country’s regulatory authorities for the sales of our products in their respective countries.
* Health Institutions and Hospital Chains :
Direct Marketing by the Company sales team as well as the sales team of the Country Distributor would also be undertaken to target the large Private Hospitals and Hospital chains and large Health Institutions, including large Government Hospitals, the Government Health Scheme Hospitals, Health Centres and Dispensaries.
* Chemists :
The Chemists, which constitute a large part of the drug and medicine marketing network worldwide also, will be targeted very aggressively directly also with very attractive discount and promotional schemes.
* Private Practicing Physicians and Doctors :
Private Practicing Doctors and Physicians would also be targeted directly by the Company Sales team jointly and in coordination with the other sales channels of the Company. This is because of the fact that this fraternity is a large prescribing authority for medicines and drugs. This is also because of the fact this fraternity has the power to influence the decision of the retail consumer as to what to buy or use for curing their various illnesses.
* Herbal Boutiques :
Company owned Herbal Boutiques would also be set up in the Metropolitan cities other select cities to sell our products directly to the consumers in the first stage. In the second stage these herbal boutiques would be extended nationwide on a franchisee basis. The basis requirement for these franchisees would be to have a commercial shop area in a prominent shopping area or commercial center as also to have experience in the retail selling of goods in this industry.
* Door to Door Marketing :
The Company plans to rope in qualified individuals to market its products directly to households on a Door- to-Door basis to cater to the specific needs of the households. These individuals will be working for the Company on a commission basis. Initially 30,000 individuals would be employed for this kind of marketing in the International Market. In this manner, the Company will also be able to play a significant role in the creation of employment for the educated unemployed youth of the World and will also be able to fulfill its social obligation to some extent.